Case File / NOKIA-2007

Espoo, January 2007. The N95 just shipped — GPS, 5-megapixel camera, the most advanced phone on earth. Fifty percent of global handset market share. Eight billion dollars a year in R&D. Then a man in a black turtleneck walks on stage in San Francisco and shows a phone with no buttons, no apps, no 3G, no keyboard. Your engineers say it's a toy. Your gut says something else.