consumer · 1996
Case File / KODAK-1996
The Digital Crossroads
You invented the future. Will you embrace it?
The film is the business. The film is also the chains. Rochester, December. Sixty thousand people in a single company town, a yellow-and-red logo on the water tower, and in the R&D lab on State Street an engineer's digital prototype that nobody upstairs wants to look at twice.
Your Seat
CEO, Eastman Kodak
4 decisions · consumer
cc: Board of Directors, Legal, CFOPAGE 1 · KODAK-1996